How McDonald's Leverages Advanced ABBYY OCR Tech in Their Mobile Application
How McDonald’s Leverages Advanced ABBYY OCR Tech in Their Mobile Application
Other | Mobile Capture
McDonald’s relies on ABBYY OCR technology to power mobile app
McDonald’s relies on ABBYY OCR technology to power mobile app
Other | Mobile Capture
Customer Overview
| Name | McDonald’s |
|---|---|
| Industry | Retail |
| Products and Services | Food and Beverage |
| Web | www.mcdonalds.com |
CHALLENGE
Find a way to automatically read and capture text taken by mobile devices
SOLUTION
App based on ABBYY Cloud OCR SDK
RESULTS
Consumer-friendly app that reads and processes voucher codes
During the FIFA World Cup McDonald’s Germany launched a special promotion. McDonald’s prepared a large number of cups and food packaging on which they printed a unique code. Consumers were able to take a picture of the code with their mobile using an app developed by creative agency Razorfish and send it to the ABBYY Cloud OCR SDK where the code was read and converted.
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- Title: How McDonald's Leverages Advanced ABBYY OCR Tech in Their Mobile Application
- Author: Edward
- Created at : 2024-08-22 07:27:13
- Updated at : 2024-08-23 07:27:13
- Link: https://vp-tips.techidaily.com/how-mcdonalds-leverages-advanced-abbyy-ocr-tech-in-their-mobile-application/
- License: This work is licensed under CC BY-NC-SA 4.0.